Endry Suwiryo Sidarta, Michael Wira Wanga, Felicia Kohar, and Tony Antonio. “Pengaruh Advertising Awareness Dan Direct Marketing Terhadap Brand Awareness Mahasiswa Baru Dalam Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar”. PESHUM : Jurnal Pendidikan, Sosial dan Humaniora 4, no. 2 (January 17, 2025): 2030–2036. Accessed October 13, 2025. https://ulilalbabinstitute.id/index.php/PESHUM/article/view/7603.