ENDRY SUWIRYO SIDARTA; MICHAEL WIRA WANGA; FELICIA KOHAR; TONY ANTONIO. Pengaruh Advertising Awareness dan Direct Marketing Terhadap Brand Awareness Mahasiswa Baru Dalam Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar. PESHUM : Jurnal Pendidikan, Sosial dan Humaniora, [S. l.], v. 4, n. 2, p. 2030–2036, 2025. DOI: 10.56799/peshum.v4i2.7603. Disponível em: https://ulilalbabinstitute.id/index.php/PESHUM/article/view/7603. Acesso em: 13 oct. 2025.