Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembelian Sandal Manik Bybuca @bybuca.id

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Published: May 29, 2024
DOI: https://doi.org/10.56799/ekoma.v3i4.3655
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Keywords: Beads Sandals, Buying Desicion, Brand Image, Bybuca, Footwear, Flatshoes, Sandal Manik, Trust.

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Bella Charisma Sasmita
Stie Stan-Im Bandung Jawa Barat
Nur Hayati
STIE STAN IM

Abstract





 


Abstract: Bybuca comes by offering a combination of trendy style and high quality in their footwear products. Their latest innovation, the “beads sandal”, combines attractive style with comfort and functionality, designed based on consumer preferences and global trends. The purpose of this research is to find out how brand reputation and consumer trust in Bybuca brand Manic Sandals influence their decision to buy this product. This research uses a purposive sampling method by distributing questionnaires to Bybuca customers via Instagram social media. The results of this study show that brand image and trust together have a significant positive effect. The trust variable influences purchasing decisions, but the brand image variable does not partially influence it.





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How to Cite
Sasmita, B. C. ., & Hayati, N. (2024). Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembelian Sandal Manik Bybuca @bybuca.id. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3(4), 1777–1787. https://doi.org/10.56799/ekoma.v3i4.3655
Issue
Vol. 3 No. 4: Mei 2024
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biography

Bella Charisma Sasmita, Stie Stan-Im Bandung Jawa Barat

Program Studi Manajemen

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